Social networking sites are the best platform for digital marketing today. It’s also a wonderful place to gain new customers. But when you are starting from scratch, it will be very difficult to enhance your Facebook audience.
So, the question is: from where do you start? The simplest way to start is by stealing your competitor’s audiences. If they are taking interest in your competitor’s products or services, why will not they take interest in yours as well?
Here’s how you can bring your competitor’s social media audiences with yours account:
FIND OUT WHO ENGAGES ON YOUR COMPETITOR’S FAN PAGE
Just because your competitor may have thousands of audiences doesn’t mean all of those fans are engaging with the page or if we say this in Facebook, even if your competitors Facebook page have millions of likes doesn’t mean they all talking about them. Facebook follows an algorithm called Edgerank, which determines what content is shown in your competitors News Feeds. The higher the percentage of engaged audiences you have – fans who comment, share, like, retweet, reply to your wall posts, the more social media sites will show your content to other people.
Due to this one needs only those audiences that are active. You can use Social Lead Freak to find out who is active on your competitor’s Fan Page. Plug in your competitor’s Fan Page, and it will pull the social media user IDs of all of its active members.
From there, you can set up an advertising campaign that only targets those audiences. This way, when you steal your competitor’s fans, you are only taking their active ones, which will help you gain even more social media traffic.
Analyze your competition
In addition to using Social Lead Freak to see who your competitor’s followers are, you’ll want to analyze or calculate your competition’s social media activities. You can also want to look at what types of posts produce the most engagement on your competitor’s social media account. Hubspot posts both images and links. But sometimes their image posts don’t seem to work well.
WHY USE TAILORED AUDIENCES FOR YOUR TWITTER AD CAMPAIGNS?
The more revised your segmentation will be, the more relevant your social media Ads will be. The more relevant your ads are, the more likely you are to generate leads. You can also tailor the content of your campaigns to appeal specifically to the audience you want to target. Everyone loves a personal touch and we not different from others.
All the social networking sites i.e. Facebook, Instagram, Twitter and LinkedIn are continuously buttering their niche targeting methods to complement the complex sales process. Any of the targeting suggestions above offer a new better way to promote the content— you can also target ads for A/B testing previous campaigns too.
If you are working with custom audiences for a long time meant that you would need to go through an approved advertising partner too.
While this has its own uses it was often prohibitively expensive and cost too mush, leaving many small and mid-size businesses unable to use such kind of targeting.
Recently Twitter- one of the most popular social networking sites has changed this, allowing self-serve advertisers to create and upload custom audiences for long.
I thought it would be useful to show you exactly how you can do this.
Before we begin, I should say that it is thing to consider about the kind of sentiment this type of campaign may generate.
Is there a good reason why these users are following your competitors instead of you while you believe to provide better services than them? Are they going to be annoyed by your tweets that you sponsor? Have a clear focus before you get started and make sure you are delivering value instead of disrupting people’s experience.
I’ve found to got that I can often get this down to around the 50-75 cent mark with smaller audiences and niche content, but this will surely differ based on your focuses (or to put it in a different way, if you are a broadcaster, you’ll need some ice for your company credit card at some point).
And away you go. Spend and Stats will be displayed in the analytics section. I will recommend you to update your campaign every day with new content for maximum engagement on your social media account.
For Sure, to target your competitor’s audiences all you have to do is to add the name of the competitor account in the “who they follow” targeting section of a normal campaign feature? What’s different about this (other than being able to blend it out with your emails of your own account or custom lists?)
Social media doesn’t give you much help about targeting these people based on keywords (pregnant women don’t all conveniently use the hash tag #impregnate – sadly for Social media marketers). But if you can find them and identify them by their ids you can use Social custom audiences to reach them with your message. You can play with a simple Social media search.
Even if all this is not enough to have a good start – why not to buy likes, followers, subscribers, views. We are here to help you every corner of these social media website.